When I was a kid, I was a fan of professional wrestling. I watched the greats of the 1980s – guys like “Macho Man” Randy Savage and the “Million Dollar Man” Ted Dibiase – battle it out with Andre the Giant and Hulk Hogan. And I loved every outrageous storyline. Because I was a kid, […]
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Archive for the ‘Personal Brand Management’ Category
Truth or Consequences and Public Relations
Monday, May 24th, 2010Breaking My Silence Before Tiger Breaks His — Mr. Woods, the Media and Today’s Non-Press Conference
Friday, February 19th, 2010So, I’d originally planned to not say much publicly about the Tiger Woods story, but the tone of the coverage since word broke that he’d be speaking today has moved me to comment on Tiger’s troubles, the media and what I hope we hear during his remarks this morning. When the news of Tiger’s infidelity […]
Bannon Communications Featured by Vital Speeches of the Day
Thursday, February 18th, 2010Special thanks to Vital Speeches of the Day, which is currently featuring my article about improving state-of-the-village speeches on its home page. Click here to read the article on the Vital Speeches Web site.
Lackluster State-of-the-Village Speeches Suggest Alarming Decline in Quality of Leadership
Wednesday, February 17th, 2010Earlier this month, David Murray, a respected voice in the field of speechwriting and leadership communications, wrote an article for The Huffington Post about the lackluster state of recent “state-of-the-village” speeches. David is editor of Vital Speeches of the Day and is the former editor of Ragan Communications’ Speechwriters Newsletter. He probably reads more speeches […]
A PR Pro’s Defense of Sarah Palin’s Palm Reading
Wednesday, February 10th, 2010The political world’s been abuzz this week with pundits on the left and right trying to score points over former Alaska Governor Sarah Palin’s use of some hand-written notes during a recent question and answer session. And by “hand-written notes” I mean to say notes that were literally written on the palm of her hand. Some on […]
Tips for Speechwriters (and Other Communications Professionals): Getting Your Speaker to Deliver the Speech that You’ve Written — Part 5
Saturday, December 19th, 2009Here’s tip five in my series of tips to help speechwriters frustrated by speakers who abandon the approved script in favor of extemporaneous remarks that, more often than not, seem to miss the mark. Tip 5. Let your speaker tell his own story. One sure-fire way to craft a speech your client will be able […]
Tips for Speechwriters (and Other Communications Professionals): Getting Your Speaker to Deliver the Speech that You’ve Written — Part 4
Saturday, November 28th, 2009Here’s tip four in my series of five to help speechwriters frustrated by speakers who abandon the approved script in favor of extemporaneous remarks that, more often than not, seem to miss the mark. Tip 4. Write the way your speaker talks. And if you can’t do that, keep the language simple. We’d all like […]
Tips for Speechwriters (and Other Communications Professionals): Getting Your Speaker to Deliver the Speech that You’ve Written — Part 3
Thursday, November 12th, 2009Here’s tip three in my series of five to help speechwriters frustrated by speakers who abandon the approved script in favor of extemporaneous remarks that, more often than not, seem to miss the mark. Tip 3. Keep it short, and give your speaker a cheat sheet. Of course, there will be times when you’re asked […]
Tips for Speechwriters (and Other Communications Professionals): Getting Your Speaker to Deliver the Speech that You’ve Written — Part 2
Thursday, October 22nd, 2009A few weeks ago, I posted the first in a series of five tips I’m offering to help speechwriters build stronger relationships with their speakers in order to help their speakers become more effective at delivering their messages. At least some of these tips can probably help out other communications professionals who may be focused […]
Tips for Speechwriters (and Other Communications Professionals): Getting Your Speaker to Deliver the Speech that You’ve Written — Part 1
Thursday, October 1st, 2009A few years ago, I was asked to write a piece for the Washington Speechwriters Roundtable about the frustrations of writing a speech only to watch your speaker go off the page and, more often than not, bomb. So, I thought I’d take a little time to update that piece and to share a few […]